The CEO change

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  • Interview

Last month we were pleased to announce a significant change within our company which will shape our future trajectory and is dedicated to boost the global sales of Panbonis®-based products. As of today, Innovad officially holds all Herbonis shares and has full ownership. This change influenced also executive leadership.

Consequently, Dr. Rätus Böhlen will as of June 30th, 2023 conclude his tenure as the CEO of Herbonis. We extend our gratitude to Rätus who has steered our company with exceptional leadership, vision and dedication throughout past five and a half years. The visionary guidance has played an integral role in establishing Herbonis position as a leader in the phytogenic animal feed market. While he may be departing from his role as CEO, we are fortunate that Rätus will continue to support our company as advisor and production partner.

Dr. Rätus Böhlen:

“I had an amazing time with Herbonis. Over the past five and a half years, we have worked diligently to build up this beautiful company with its own, unique spirit. Thank you all for this commitment and the work you have done for Herbonis. However, this is not the end of the road but merely the beginning! I’m fully convinced that Herbonis with its exceptional product(s) will be more and more a factor in the worldwide feed market. With the new team and your continuous support Herbonis has a really strong weapon to the market. Let’s catch it!”

Mr. Massimo Neri, who will take the role of Managing Director in Herbonis as of 30th of June 2023, and will together with the current Herbonis Management Team lead the Herbonis in the next period.

With the appointment of Mr. Massimo Neri, we are confident in our future prospects and the direction we are heading. Massimo brings a wealth of experience and expertise in animal feed industry as he is the CEO and founder of Addco, a subsidiary of the Innovad Group, responsible for sales in Europe.

Mr. Massimo Neri:

“I take immense pride in my new role, and I am grateful for the opportunity to collaborate with an incredibly talented and highly professional team. Looking ahead, I am convinced that the upcoming years will be filled with exhilarating challenges and remarkable achievements. By working together, we will drive Herbonis to new heights, capitalizing on the synergies within the Innovad Group. With great enthusiasm, let`s start this new era of Herbonis, where we remain steadfast in preserving the values of science, innovation and independence.”

Our focus remains firm on our core pillars (Nature, Innovation, Trust), commitment to excellence, and providing state of art product(s) to our valued customers. We are confident that under the leadership of Massimo, the Herbonis team will achieve even greater milestones.

If you require further information, please do not hesitate to reach out, either through email or you can write to your contact within Herbonis. We are here to provide the necessary guidance during this exciting period of change.  

We look forward to an exciting future filled with growth, collaboration, innovation, and ultimately, shared success.