Herbonis joins Innovad Group
- Industry
- Internal
- Interview
The acquisition aims to strengthen Innovad SA portfolio of natural speciality feed ingredients and align with its strategy of expanding into primary ingredients. Herbonis is recognised as a leader in a niche market and Panbonis®, a product containing the plant-based source of the metabolic active form of vitamin D, represents a unique and highly technical product with proven health benefits in poultry, swine and dairy.
" ...to include Panbonis as part of Innovad’s broader product portfolio will allow Herbonis to tap into new entry points with a broader customer base..."
Raetus Boehlen, CEO of Herbonis
From its inception, Innovad has been formulating its products with plant-based ingredients and this acquisition will strengthen its position — adding capacity and knowledge to support the growth in its botanicals, nutraceuticals product portfolio.
Ben Letor
Innovad CEO
“We view Herbonis as a high quality and recognised leader operating in a niche market. Herbonis has an impressive track record, dedicated team, independent mindset, and outstanding know-how on botanicals. Herbonis Group highly scientific and plant-based proposition matches perfectly with Innovad’s strong strategic commitment to becoming the centre of excellence and knowledge in phytogenic and plant-based products. Natural solutions represent a megatrend in our industry to address sustainability objectives as well as consumer demand, provided that such plant-based alternatives are well-researched, well-documented, cost-effective and with the lowest carbon footprint.”
Raetus Boehlen
Herbonis CEO
“Having deep understanding of bioactive plants with proprietary analytical tools, Herbonis has succeeded in bringing to the market an effective 100% plant-based technology. Panbonis has demonstrated its performance and return through its strong customer base & partnership. Many publications and outstanding scientific dossier evidence its unique mode of action. Being able to include Panbonis as part of Innovad’s broader product portfolio will allow Herbonis to tap into new entry points with a broader customer base. It was essential for the owners of Herbonis to hand the company to a group that would continue to invest, support and recognise the value of Herbonis and its team."
Massimo Neri
Innovad Director Europe
“We are highly motivated to combine Herbonis with Innovad. We believe that Innovad’s strong sales organisation, well-established European footprint and global commercial network perfectly fits with our strategy of delivering the Panbonis brand more directly to end users. With a presence in 75 countries, we expect Innovad’s platform to help accelerate brand awareness and market access for Herbonis’s products. Together, we can create a strong portfolio of innovative and sustainable solutions which will support animal health and welfare.”
About Innovad SA
Innovad is a leading provider of animal nutrition and health solutions. The company offers a wide range of innovative and sustainable solutions to the livestock industry. Its patented, innovative Myco-marker® biomonitoring programme is truly a game changer in the industry. Innovad services integrators, producers, nutritionists, veterinarians, feed companies with a focused range of on farm water soluble and in-feed solutions.
www.innovad-global.com