New team member: Laurent Peron

We are pleased to welcome Laurent Peron as Regional Commercial Lead Europe in our Herbonis group family as of 1st May 2022 on.

As our new Regional Commercial Lead Europe and deputy of Pietro, Laurent will be key in maintaining and further developing the market across Europe.

Laurent owns an experience of +25 years in the animal nutrition and health where he occupied different sales and management positions.

He started his career within the Groupe Louis Sanders in France, a food Group with feed and premix activities, where he held the positions of marketing assistant and sales executive. Later on he joined ORFFA International as Sales Manager to develop the pharma and feed ingredients department in France. After these experiences, Laurent joined BASF where he spent 11 years in different positions as Technical Sales Manager, Key Account Manager Petfood to develop the premix sales with European key accounts and Sales Director for the premix BU in France.

His last positions were within the feed additive companies NOVUS Europe as Sales Manager and Vetagro S.p.A. as Sales Director Western Europe & Africa.

Concomitantly, Laurent was Vice-President for 5 years of the SYNPA (National Syndicate of Producers of Additives and Ingredients for the Food Chain) in France.

In his spare time Laurent enjoys the snowboard and plays drums.

We warmly welcome Laurent and wish him a lot of success in accomplishing his new duties at Herbonis.